“We think that now is that pivotal time when customers and merchants are ready to come back to the world. It is seeing those changes pay off, as pent-up demand is driving spending, and as the pandemic has shifted increased consumer support for small businesses. It also has improved the customer experience with enhanced search capabilities and more targeted offers that reflect a customer’s interests and that encourage repeat purchases. Over the past year, Groupon has made it easier for small businesses to use the platform and expanded the types of offers they can sell. Groupon sees growing demand for local goods and services – a total addressable market it estimates at more than $1 trillion – as the secret to its future success. It wants to become the top destination not only for consumers looking for experiences, services and products, but also for small businesses seeking new ways to market themselves. Groupon, the online deals and discounts platform, is basing its turnaround plan on winning the $1 trillion-plus local economy. It is drawing more consumers with enhanced search capabilities and new options for repeat purchases.Groupon has made its platform more self-service, both as a way to make it easier for small businesses to post offers and to cut costs.
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